Electric Ink Creative

Conversion copywriting and content marketing smarts trusted by New York Times bestselling authors and Fortune 500 brands  

How much revenue growth are  you missing out on with your current copy? 

You don’t hire copywriters for their slick prose. you hire them to move your prospects.

Ever found yourself:

Wondering whether the stardust your writer poured into their portfolio was really the work of a brilliant editor? 

Having to play Tetris with every line of a writer’s first draft?

Having to defend your writing hires after their work failed to hit your KPIs?

Hiring great copywriters shouldn’t be this freakin’ hard. 

As a conversion copywriter, I save the title ‘writer’ for Austen and Hemingway. I pen stealthily strategic copy that’s grounded in qualitative customer research, persuasion and direct response techniques, and testing and optimisation. 

Stop wasting your Friday afternoons revamping bad copy. 

Get to say (without needing to say), “That copywriter I hired was an ace investment, not another budget drain.”

“How badly is commodity coPY damaging our brand?” 

Ditch underperforming sales pages and Google ads for copy grounded in a metric-first process: research, writing, and testing + optimisation. 

Partner with a Fortune 500 conversion copywriter 

Work with a copywriter who has worked with New York Times bestselling authors, the Technology Fast 500, and the Fortune Global 500.  My clients include E.ON, WooCommerce, Hotjar, RealtyTrac, and Booking.com.

YOU'RE NOT LOOKING FOR A 'WRITER', YOU'RE LOOKING FOR A STRATEGIST 

You can hire a great writer. But if you’re looking for growth, you need a strategist. From Voice of Customer research to testing and optimising your copy — as a conversion copywriter, I’m a strategist first, a writer second.

 

High-conversion copy: I’M NOT ALL TALK (...SO, LET’S TALK NUMBERS)  

Average landing page conversion rates of 6.9%-35.32% (vs the 2.3% average), 31-49%+ email open rates (vs the 15-25% average), and blog content  at the top of the search rankings. 

ELECTRIC INK's CONTENT marketing strategy: GOOGLE CATNIP

Heard the 00’s content marketing joke: page 2 of Google is the ideal place to hide a dead body? Need help resurrecting your blog posts from the Google back-pages? I help my clients land on page one.

TEAM UP WITH A SPECIALIST 

Want a copywriter and content marketing strategist that knows their SaaS from their IoT? Ecommerce, health, and tech are my jam. 

4 Reasons You Need to Incorporate Artificial Intelligence into Your Next D2C Influencer Marketing Campaign

5 Ways Personalized Email Content Can Improve Your Customer Retention Rate

How AI is Benefitting Retailers in 2019: From $340bn in Annual Savings to Record Lead Qualifications and Conversions

How Community and Demographic Data Can Make Your Real Estate Listing Platform a Go-To Resource for House Hunters

Small Business Marketing: How 2-4x Your Income on $300 or Less

,

How to Protect Your Business From Ransomware Attacks

strategy-first CONTENT marketing And high-conversion copy

 Watch words shapeshift into revenue